Don’t let the title of this post scare you. The general math formulas that you need are relatively simple. It’s understanding the analysis that takes some effort. This first in a series of posts is directed at those of you bloggers and website publishers that are obsessively looking at your site traffic and related stats […]
If you are running advertising on your website/ weblog, or plan to, one of the more interesting web metrics is CTR, or Click-Through Rate. It’s important from a financial point of view and refers to the percentage of clicks on an ad (or any link in fact) compared to the number of impressions said ad […]
Despite my previous caution against confusing relationship vs correlation, there is typically a direction relationship between the amount of website traffic you gain and the amount of advertising revenue you earn. If your traffic drops significantly and for a sustained period, so to will your revenue. If your traffic increases, so will your revenue.
This relationship […]
If discussions in the blogosphere are any indication, a lot of bloggers (including myself) worry overly that their visitor count or pageviews or ad clicks went down in the past 7 days. Instead of worrying about the short-term, look at the big picture and do a bit of forecasting.
Of course, there’s no way that I […]
A Multiple Moving Average, or MMA, is a collection of Moving Averages (MAs), plotted together to simultaneously show short- and long-term trends. As with MAs, MMAs can be used to detect trends in any type of real-world data. They’re used in the stock market, but I use them to analyze my website and weblog metrics […]
