Archive for the 'Web analytics' Category

Web Visitor Trails aka Path Analysis

Avinash Kaushik of Occam’s Razor says that path analysis of website visitors is not a good use of time. I know that in the past, I felt it was an extremely important indicator of a website visitor’s experience. That is, understanding which sequence of webpages each visitor visited.
Now, however, I feel that it’s only useful […]

Web Metrics Lowdown - Tues Aug 1/06

If you’ve been using Google Analytics to track and analyze your web metrics, you’ll probably already know that they’ve doubled the number of profiles you can track to 10. (If you didn’t know, you do know.) I’ve been waiting for this for a while. [via Google Analytics Blog]
Excellent advice from Avinash Kaushik: 7 best practices […]

A Review of Web Metrics, Analytics + Optimization for Bloggers

Blogging is about more than just writing and posting your articles to your weblog. If you have any desire to actually earn a living from your online publishing pursuits - be it through contextual advertising, CPM (Cost per M, M=1000) advertising, or affiliate programs, you have to measure and improve your weblog/ website’s performance.
Web metrics […]