Blogging is about more than just writing and posting your articles to your weblog. If you have any desire to actually earn a living from your online publishing pursuits - be it through contextual advertising, CPM (Cost per M, M=1000) advertising, or affiliate programs, you have to measure and improve your weblog/ website’s performance.
Web metrics […]
The free MMA spreadsheet (MMA = Multiple Moving Averages) from my last post can be used in a number of ways. It’s currently set up with MA (Moving Average) windows of 7d, 14, 28d and multiples of 28 days. When analyzing the stock market, there’s a tendency to use windows of 100 d and 200 […]
Several months ago, I made a promise to put together a spreadsheet that bloggers could use to calculate MMAs (Multiple Moving Averages). It’s been a while but I finally have a free one for anyone interested.
I use my MMA charts to get an idea of what’s been happening, as well as what type of pageviews […]
If you are running advertising on your website/ weblog, or plan to, one of the more interesting web metrics is CTR, or Click-Through Rate. It’s important from a financial point of view and refers to the percentage of clicks on an ad (or any link in fact) compared to the number of impressions said ad […]
Averages are an unfortunately deceptive metric, especially if you have a website that has had spiky traffic on occasion. Keep this in mind when you calculate averages for your pageviews, earnings, and other metrics. For example, if you regularly get 200 pageviews per day and suddenly get linked to from some social bookmarking site (or […]
A Multiple Moving Average, or MMA, is a collection of Moving Averages (MAs), plotted together to simultaneously show short- and long-term trends. As with MAs, MMAs can be used to detect trends in any type of real-world data. They’re used in the stock market, but I use them to analyze my website and weblog metrics […]
A Moving Average, or MA, is an important metric (measure) in statistical analysis of real-world data. MAs are actually used to analyze stocks and indexes in the stock market. In fact, I used MMAs (Multiple Moving Averages) in 2000 to correctly predict 3 of 4 significant stock market turns. But you can also use MAs […]
Besides sums, a lot of website/ weblog analysis requires averaging a set of values and looking for patterns over time. Here’s a quick review of the notation used to represent averages on this weblog. Please review the notation for sums, if you haven’t already done so. The information below builds on that review.
Terms:
Average = the […]
