Web Metrics Lowdown - Tues Aug 1/06
If you’ve been using Google Analytics to track and analyze your web metrics, you’ll probably already know that they’ve doubled the number of profiles you can track to 10. (If you didn’t know, you do know.) I’ve been waiting for this for a while. [via Google Analytics Blog]
Excellent advice from Avinash Kaushik: 7 best practices when measuring your conversion rate. [via Occam’s Razor]
Peter Da Vanzo says forget blackhat/ whitehat SEO: there are too many factors to say that such and such a step will help your hinder your rankings. He says the game is harder than it used to be. Nick Wilson of Performancing says SEO is not rocket science. By the way, Graywolf says he’s a grayhat SEO (link is to a pirates book review - so that might explain what he means).
Stuntdubl says he became a better SEO by learning to search better, and understanding how others search. Most people, while comfortable with search engines, generally do not use the more sophisticated commands. When I was a search engine webmaster in 1996, most people didn’t use double quotes around partial phrases, and I’m guessing they still don’t. Use that to your advantage.
While you’re at Stuntdubl’s site, check out this bit of wisdom: don’t market to everyone - pick your niche. And talk directly TO your readers, not AT them.
Blogger Skills has an overview of Google’s Matt Cutts and his SEO video podcasts. [via Blogger Skills] Blogger Skills are also looking for contributors. Check out their other great tips about blogging.
