The Correlation Between Website Traffic and Advertising Revenue
Despite my previous caution against confusing relationship vs correlation, there is typically a direction relationship between the amount of website traffic you gain and the amount of advertising revenue you earn. If your traffic drops significantly and for a sustained period, so to will your revenue. If your traffic increases, so will your revenue.
This relationship should hold true regardless of whether your site runs ads or is monetized by some other means. However, the change in revenue may not be linearly proportional to the change in web traffic. You may not even be able to calculate the actual relationship because it’s likely to be changing on a daily basis.
Still, if you are running advertising, you may be able to estimate future traffic and earnings on a long-term basis, as I discussed previously, without knowing the direct earnings relationship on a day-to-day basis. If you are not running 3rd-party ads on your site, that’s much harder. The revenues from running ads for your own books/ workshops, etc., is easier to predict than, say, selling your consulting services. If you garner new contracts based on the writing that you do online, there is no easy way to find a mathematical relationship between the amount of traffic you are getting and the revenue from contracts.
This is primarily because the gaining of contracts in this case is not primarily a function of your web traffic, but rather a function of what you are writing, and its quality. Since there’s probably no formula for predicting the quantity of quality posts you will be writing, there’s no easy way to determine how much you’ll earn from contracts gained due to your writing. In other words, while there may be a correlation between traffic and the contracts gained, there is no direct relationship, for all intents and purposes.
The moral? If you’re relying on all income gained directly and indirectly due to your online writing, and if you have an obsessive need (like me) to predict what you will be earning, then indirect monetizing may not be for you. At least not if you exclude third-party ads, or ads for sales of your own offerings.
Technorati Tags: mathblog, math blog, ad revenue, website traffic, website monetization
[…] Quality Website Traffic. Description Usanova Traffic Division Delivers Website Traffic At The Lowest Price On The Internet. Excerpt from product page Usanova Traffic * for id "apDiv1" Goes Here We will deliver quality targeted visitors to your webpage. Our Targeted Traffic Packs offer options for businesses of every type. We deliver customers from over 100 categories for less than 10 cents per thousand visitors. Sponsored searches cost about 50 cents _per unique visitor_.Thats 5000 times more expensive than our service!!! Just imagine the savings you will make!!! To deliver our traffic, we use expired domains and visitor exchange techniques. This makes our targeting very accurate. This is why our visitors are interested in the products you are selling. We will deliver a steady flow of traffic to your website guaranteed. Our Packages: 250,000 visitors = $14.99 500,000 visitors = $24.99 1,000,000 visitors = $49.99 -Home [1] -Order [2] -F.A.Q [3] -Contact-Us [4] -Terms of Service [5] Username Password Forget your username/password? [6] AVAILABLE CATEGORIES t Advertising Media Agriculture Animals Antiques Arts Associations Astronomy Auctions Autos Babies Bathroom Beauty Bicycles Boats Books Building Business Camping Candles Candy and Confectionary Charity Children Products Clipart Clocks and Watches Collectibles Comics Computer Advice Computer Peripherals Computer Programming Computer Related Computer Software Computer Virus Consumer Electronics Cooking Cosmetics and Perfume Costumes and Uniforms Crafts and Craft Making Credit Cards Dance Debt Consolidation Diet Domain Names Education Employment Entertainment Exhibitions and Conventions Eye Care Fabrics Family Farming Fashion Fashion for Men Fashion for Women Finance Fishing Fitness Flights Flooring Flowers Food and Beverage Free Stuff Friends and People Furniture Games Games for Consoles Games for PC Gardening Genealogy Geography Gifts Golf Government Hair Handbags Health Health For Men Health For Women High Tech History Hobbies Home Business Home Electronics Home Furnishings Home Improvement Horoscopes and Astrology Horses Hotels Humor and Fun Income Opportunities Industry Information Insurance and Banking Internet Services Investment Jewelry Jobs and Career Counselling Kids Activities Kitchen Language Law and Law Enforcement Liquor and Alcohol Loans Magazines Maps Marketing for Internet Marketing non-Internet Media Miscellaneous Money Making Mortgages Motorcycles Movies and Films Music/MP3 Musical Instruments Nature and Animals News Office Supplies Organizations Personal Advice Personal Computers Personal Homepage Pest Control Pets Photography Posters Printers and Supplies Property Real Estate Religion Safety and Security Sales Science Seniors and Retirement Services Shoes and Foot Products Shopping Skateboards Smoking and Tobacco Products Software Sports Tax Tea and Coffee Telephones and Service Television and Satellite TV Tickets Top Web Sites Toys Training Transportation Travel and Tourism Trivia Vitamins Web Design Web Hosting Web Resources Webcams Webmasters Wedding/Marriage A value is required. [7] [8] Become an Affiliate [9] Sites you may be interested in Increasing Website Traffic - Quantity or Quality? | Holistic Internet MarketingHow To Make Money From Web Traffic | CP CommunicationsWill a spike leave residual traffic? (and about those errors) Increase web traffic @ Using OBP to increase web traffic - Part I - StumbleUpon » Traffic2MyPage.comiPower Profits » Blog Archive » A Simple Way to Drive Quality Traffic to Your Websites The Correlation Between Website Traffic and Advertising Revenue Tags > No Tags < This product is also listed in Business to Business Publishing New Products Marketing & Ads New Products Resources Trends […]