Don’t let the title of this post scare you. The general math formulas that you need are relatively simple. It’s understanding the analysis that takes some effort. This first in a series of posts is directed at those of you bloggers and website publishers that are obsessively looking at your site traffic and related stats […]
If you are running advertising on your website/ weblog, or plan to, one of the more interesting web metrics is CTR, or Click-Through Rate. It’s important from a financial point of view and refers to the percentage of clicks on an ad (or any link in fact) compared to the number of impressions said ad […]
Numerous bloggers have reported that, on occasion, they receive a spike in traffic from one of a number of sources: a popular blogger or a social bookmarking site. Either way, the result is sometimes a massive influx of visitors, typically all at once, or over several hours for a few days. The problem is that […]
Despite my previous caution against confusing relationship vs correlation, there is typically a direction relationship between the amount of website traffic you gain and the amount of advertising revenue you earn. If your traffic drops significantly and for a sustained period, so to will your revenue. If your traffic increases, so will your revenue.
This relationship […]
Averages are an unfortunately deceptive metric, especially if you have a website that has had spiky traffic on occasion. Keep this in mind when you calculate averages for your pageviews, earnings, and other metrics. For example, if you regularly get 200 pageviews per day and suddenly get linked to from some social bookmarking site (or […]
If discussions in the blogosphere are any indication, a lot of bloggers (including myself) worry overly that their visitor count or pageviews or ad clicks went down in the past 7 days. Instead of worrying about the short-term, look at the big picture and do a bit of forecasting.
Of course, there’s no way that I […]
